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==Financial Difficulties==
 
==Financial Difficulties==
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In October 2001, IESA re-launched the Atari brand when Atari Interactive, Inc. at that time a wholly owned subsidiary of Infogrames Interactive, Inc., released MXrider<ref>http://www.theregister.co.uk/2003/05/07/infogrames_rechristens_itself_atari/</ref><ref>http://www.allgame.com/cg/agg.dll?p=agg&sql=3:23597</ref>. On May 7, 2003, IESA officially reorganized its Infogrames Inc<ref>http://www.secinfo.com/dsvr4.28Z7.htm</ref> US subsidiary as a separate Nasdaq listed company known as Atari Inc., named its European operations as Atari Europe, renamed Infogrames Interactive, Inc. as Atari Interactive, Inc., <ref>http://www.allgame.com/cg/agg.dll?p=agg&sql=3:23597</ref>(a wholly-owned subsidiary of IESA)<ref>http://biz.yahoo.com/e/070918/atar10-k.html</ref>, rebranded Infogrames Australia Pty Ltd as Atari Australia Pty Ltd <ref>http://www.atari.com.au/misc/faq.do</ref>, renamed Infogrames Melbourne House Pty Ltd to Atari Melbourne House Pty Ltd <ref>http://www.mobygames.com/company/krome-studios-melbourne</ref>, Infogrames UK became Atari UK<ref>http://www.mobygames.com/company/atari-uk-ltd</ref>, while IESA became a holding company<ref>http://corporate.infogrames.com/infogramesgb/2007/04/atari.php</ref>.
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In the fiscal year of 2002 IESA had a net loss of $67 million on revenues of $650 million, in 2003 the net losses increased to $89 million.<ref>http://www.mobygames.com/company/atari-uk-ltd,</ref>
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Atari Inc. is a public company that, as of 2007, has as majority stockholder California U.S. Holdings, Inc., a wholly-owned subsidiary of IESA <ref>http://biz.yahoo.com/prnews/071008/nym115.html?.v=80</ref>, Atari Inc. licences the Atari trademark from Atari Interactive, Inc., that license expires in 2013.<ref>http://biz.yahoo.com/e/070918/atar10-k.html</ref> Atari Inc. has the rights to publish and sublicense in North America certain intellectual properties either owned or licensed by IESA or its subsidiaries, including Atari Interactive, Inc.<ref>http://biz.yahoo.com/e/070918/atar10-k.html</ref>
In 2006 IESA reported a net loss of $201 million on revenues of $525 million, and debts of around $290 million<ref>http://www.gamasutra.com/php-bin/column_index.php?story=8636</ref>. From 1999 to 2006 IESA accumulated losses totaling €500 million. <ref>http://www.gamasutra.com/php-bin/column_index.php?story=8636</ref>
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In 2004 Infogrames sold the rights to the [[Civilization (series)| Civilization]]'s franchise to [[Take Two]] for $22.3 million.<ref>http://www.gamespot.com/pc/strategy/civilizationiv/news.html?sid=6117117</ref> and closed down [[Legend Entertainment]]<ref>http://www.gamespot.com/pc/action/unrealiise/news_6086665.html</ref> studios. And in June 2005, Infogrames sold to back to [[Hasbro]] the digital rights to all Hasbro properties including [[The Transformers]], [[My Little Pony]] and [[Connect Four]] for $65 million.<ref>http://www.gamespot.com/news/6127273.html</ref><ref>http://corporate.infogrames.com/MT-3.34-en/mt-static/FCKeditor/UserFiles/File/DOCDEREF05_06GB.pdf</ref>
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On April 2006 Infogrames' founding chairman [[Bruno Bonnell]] left the company after 24 years, on the day of the announcement of his departure IESA's shares jumped 24%.<ref>http://www.reuters.com/article/technology-media-telco-SP/idUSL052812320070405</ref> After his resignation, Infogrames through the remainder of 2006 sold intellectual properties and some studios in order to raise cash and stave off the threat of bankruptcy.<ref>http://www.gamedaily.com/articles/features/atari-to-sell-off-studios-in-turnaround-attempt/68582/</ref>
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On May 2006 IESA sold the rights to the games [[Stuntman (video game)| Stuntman]] to [[THQ]] and [[Timeshift]] to [[Saber Interactive]] both sales generated $13 million in revenue, THQ also bought developer [[Paradigm Entertainment]] from IESA<ref>http://www.gamesindustry.biz/content_page.php?aid=16870</ref>. On July 2006 IESA sold to [[Ubisoft]] the game developer [[Reflections Interactive]] and the rights to the [[Driver (game)| Driver]] franchise for $21.6 million<ref>http://www.gamespot.com/news/6161434.html</ref>. In October, Shiny Entertainment was acquired by [[Foundation 9 Entertainment]] for $1.6 million.<ref>[http://www.gamasutra.com/php-bin/news_index.php?story=11093 Foundation 9 Acquires Shiny From Atari], ''GamaSutra'', October 2, 2006</ref><ref>http://www.gamespot.com/news/6161434.html</ref> and in November of the same year Atari Melbourne House was sold to Krome Studios and renamed to Krome Studios Melbourne.<ref>http://www.mobygames.com/company/krome-studios-melbourne</ref>
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In 2007 Infogrames fired the majority of Atari's directors, fired 20% of its workforce and Atari for the 2006-2007 fiscal year posted a net loss of $70 million<ref>http://www.gamespot.com/news/6180598.html</ref>
 
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